For Def Leppard’s London To Vegas Type40 produced not only the DVD & Blu-ray, but also a number of additional assets to help with marketing.
Originally commissioned to make both the DVD and blu-rays for the two separate shows to be included in a box set, we then used our knowledge of the show to help create the trailer and unboxing video for the release.
Def Leppard – London to Vegas was a collection of two shows that the band played, one of the album Hysteria at the O2 Arena in London and the other in Las Vegas at Planet Hollywood. Each show had its own disc, while the look and feel of the artwork was extended across the menus for both, but with one featuring the US flag, while the other had the Union Jack. We then added some lightning and electricity elements to help ramp up the rock feeling of the menus, all elements which would be carried through the other assets we would end up creating.
The creation of a series of different trailers was the next item commissioned, with a longer 90 second one forming the basis for the rest. This was then edited down to a 45 second edit and a 6 second Youtube pre-roll was created from the motion graphics used on the end of the original trailer. As the team had already worked on both shows for the physical product they had a great idea of the shots that should be used to form the basis of the trailer. The idea was to create a dynamic trailer to reflect the content of both shows, while also emphasising the intimacy of the Vegas show.
Unboxing the product
The final video we were tasked with creating was an unboxing video, showing the contents of the boxset while matching the animation style we had already created across the dvd, blu-ray and trailer. The artwork was supplied for all the elements, as well as several photographs of the samples the factory had sent to production to make sure we got the look feel exactly as it would look in the final product. This was then all modelled in Cinema 4D before that work was brought into Adobe After Effects for additional motion graphics work. Captions were also added so as not to disrupt the songs themselves with any kind of voice over and a final end card was added to punctuate the most important messages we needed to get across.
From one initial design, the creation of multiple marketing assets
London to Vegas is just one example of a project which we’ve been involved with, where one initial set of designs is then implemented across a series of different kinds of videos, thereby saving money and time as it is possible to reuse parts of what has already been designed. The use of the lightning and flag designs we had already created for the trailer and the background to the unboxing video almost meant that the artist and management had already seen the designs, so knew what to expect in the next set of videos. It also meant consistency across the various videos.